43 ViewsWhy list your business on the web? Listing your business allows Internet users who are researching online before purchasing a service or product to discover it in the first results offered by search engines. While the primary goal is to increase your visibility, the ultimate goal is to reach potential customers and increase your […]
46 ViewsGlobally, more than 50% of internet time is spent on smartphones. A business must be present on this mobile medium. A “mobile-first” marketing strategy is the most appropriate. But how do you create a mobile web application ? How do you know which application to produce? How do you produce the best mobile application? […]
38 ViewsOnce your goals have been defined, there are six steps left to develop your inbound marketing strategy. These will allow you to implement an effective and coherent action plan. Let’s review them! Define your target The first step is to define your marketing target. This is essential for effectively focusing your communication strategy. For […]
59 ViewsMobile apps have become indispensable in our daily lives. They allow us to access all the services and information we need directly on our smartphones: shopping online, communicating, playing games, getting information, managing our finances, and monitoring our health. But they can also pose a security risk to our personal and financial information. To […]
35 ViewsUsing your website to expand your sales abroad is a profitable strategy. Deploying an international SEO strategy to gain visibility in search engine results in targeted countries helps generate sustainable, qualified traffic. Integrated into a comprehensive strategy (online advertising, content marketing, social media, public relations), it constitutes a powerful acquisition lever. Based on the […]
33 ViewsThis concern of the French and consumers is not limited to personal initiative: several studies, including one conducted byIFOPand 6 CAC 40 companies including Air Liquide and Sanofi had shown strong consumer expectations for concrete measures and a commitment from companies to combat global warming. These so-called “ecological” brands have understood that meeting consumers’ […]
44 ViewsYour company has just launched a new product, and your mission, as a marketing or communications manager, is a real challenge: to make sure that this new product is known to your targets. To do this, you know: you cannot do without the viral potential of social networks . However, since you started working […]
35 ViewsChoose free software for your SME! Discover the key criteria for choosing the software that best meets your needs in our comprehensive guide. George Milton / Pexels License Open source software is increasingly used in businesses due to its affordability, flexibility, and transparency. In this article, we explore the relevant criteria to consider when […]
47 ViewsPlanning is the main objective of project management software . Once you know all the steps and tasks of your project, you need to organize them into a schedule and assign them to your team members. Project management software allows you to have a detailed schedule that takes into account delivery times, different stakeholders, […]
38 ViewsIf you want to describe the day-to-day life of a design project manager in less than 30 seconds, watch the Friends episode where Ross carries his new couch upstairs. You know what it’s like: ” Pivot! Pivot! Pivotoooooooot!” It’s a bit dramatic. But effective design project management requires a high level of flexibility—in addition […]
