Using your website to expand your sales abroad is a profitable strategy. Deploying an international SEO strategy to gain visibility in search engine results in targeted countries helps generate sustainable, qualified traffic. Integrated into a comprehensive strategy (online advertising, content marketing, social media, public relations), it constitutes a powerful acquisition lever.
Based on the fundamentals of SEO (technical, keywords, popularity), international SEO aims to improve the visibility of your website for specific countries and languages to gain new customers abroad .
This approach, which is very interesting for international development, cannot be improvised. Because to reach a foreign target, it’s not enough to translate your website. You also need to adapt the entire architecture of your site (structure, content, etc.) to the specificities of the target foreign market.
Access to new markets : international SEO allows you to reach audiences in unexplored countries, thus offering new growth opportunities by attracting local customers;
Increased traffic : Targeting the right keywords in each language attracts more qualified traffic, often more likely to purchase your products or services;
Better conversion : Tailoring your content to each market improves conversion rates, making visitors more likely to become loyal customers.
Please note : if you have no knowledge of SEO, we invite you, before reading this article, to familiarize yourself with the basics of natural referencing by consulting the Beginner’s Guide to Natural Referencing (SEO)
Why use an international SEO strategy?
An international SEO strategy is essential for any business looking to expand abroad in a sustainable and profitable manner. The benefits of international SEO are numerous and can have a significant impact on your business growth.
The 5 main benefits of international SEO
Increased visibility : International SEO helps improve your website ‘s visibility in local search engines, increasing your chances of attracting new customers;
Brand awareness : By being visible in local search results, you build brand awareness and consumer trust;
Competitive advantage : international SEO allows you to stand out from your competitors who have not invested in this strategy;
Qualified traffic : by targeting the right keywords, you attract more qualified traffic to your website, i.e.
Better return on investment : International SEO is a profitable long-term strategy because it generates qualified and constant traffic at a lower cost than paid advertising.
Define your international SEO strategy
Before embarking on international SEO, it’s essential to define a clear strategy tailored to your goals. This involves conducting a thorough analysis of your target markets, setting specific objectives, and adapting your approach based on competition and local behavior.
Analyze the potential of target markets
The first step is to identify the most promising markets for your business. To do this, you need to conduct in-depth market research, taking into account various factors:
I Search From : This site allows you to search in other languages or countries to see the positioning of your brand or site internationally.
Define your objectives and prioritize the countries to target
Once you’ve identified the most promising markets, you need to set specific goals for each country.